The FLYTE Story
We tested it. We learned. We refined it.

FLYTE began in Henley-on-Thames before expanding into Cirencester.
Opening two very different locations gave us the opportunity to test different venue sizes, staffing structures, trading patterns and customer behaviours.
Cirencester helped us refine the model further: a smaller neighbourhood venue capable of combining daytime coffee with evening drinks while operating with a deliberately lean structure.
We took what worked, learned from what didn't, and turned those lessons into the FLYTE operating model. Now we're ready to take FLYTE into new towns.
Henley-on-Thames
Where FLYTE began.
Cirencester


